[Blog] 39. How to start a business as a mom
Ft. Jyoti Srivastava
In this episode of the Modern Indian Parent Podcast, we dive into the inspiring journey of Jyoti Srivastava, a mompreneur who turned her passion for healthy eating into a thriving business. If you're a mom contemplating starting your own venture, this discussion is packed with valuable insights and practical advice. Be sure to listen to the full episode:
Jyoti’s Journey of Starting Her Own Business
Jyoti's journey began in an unexpected way. As a chemical engineer with a background in rocket design and nanotechnology, she was once deeply immersed in a technical career. However, after getting married and having children, her perspective shifted. Jyoti realized that her work-life balance was skewed, and she found herself longing for more time with her family. “I was feeling that I am losing time,” she shared, reflecting on how her initial career path did not align with her newfound priorities.
This realization led her to quit her stable job and embark on a freelance career, allowing her to spend more time at home while still contributing to projects that interested her. During this time, she experienced the challenges of motherhood firsthand, particularly the struggles of breastfeeding and introducing solid foods to her young son. These experiences sparked her curiosity about child nutrition and the importance of homemade, nutrient-rich food options.
Through extensive research, Jyoti discovered the significant benefits of using local, natural ingredients in her son's diet. This exploration ultimately led to the creation of Little Cherry Foods, a brand dedicated to providing healthy food options for children. Jyoti's journey is a testament to how personal experiences can lead to entrepreneurial opportunities, especially when fueled by passion and a desire to make a difference.
How Can Moms Think of a Business Idea?
For many moms, the first step in starting a business is identifying a viable idea. Jyoti emphasizes the importance of passion in this process. “You have to be 100% sure that this is my passion,” she advises. Moms should take time to reflect on their interests, skills, and experiences to identify potential business opportunities.
Consider what you enjoy doing and how that could translate into a business. Whether it’s baking, crafting, or providing a unique service, the key is to align the business idea with personal passions. Jyoti believes that the most successful ventures often emerge from a genuine desire to solve a problem or fulfill a need that one has personally experienced.
For instance, if a mother has struggled to find nutritious food options for her children, that experience can inspire a food-related business. By leveraging personal experiences and insights, moms can create products or services that resonate with other parents facing similar challenges.
Overcoming Social Media Fear
In today’s digital age, social media plays a crucial role in marketing and brand building. However, many moms feel intimidated by the prospect of putting themselves out there online. Jyoti, who identifies as an introvert, understands this fear all too well. She encourages moms to embrace practice and preparation. “Practice makes everyone perfect,” she says.
Starting small can build confidence. For instance, moms can begin by sharing informative content or snippets of their journey on social media platforms. As they become more comfortable, they can gradually increase their engagement with the audience. Authenticity is key; followers appreciate transparency and relatability, especially from fellow parents navigating similar challenges.
Why Are Moms So Scared to Start Their Own Business?
One of the most significant hurdles moms face when considering entrepreneurship is fear, often compounded by feelings of guilt. Jyoti identifies “mom guilt” as a major barrier. Many mothers worry that dedicating time to their businesses will take away from their responsibilities at home. “A lot of women think if I go to the office or dedicate time to work, my baby will feel left out,” she explains.
To overcome this fear, moms must shift their mindset. Pursuing a business can be a fulfilling journey that not only benefits them personally but also sets a positive example for their children. By showcasing their entrepreneurial spirit, moms can teach their children about resilience, hard work, and the importance of following one’s passions.
Strategies to Handle Mom Guilt
Handling mom guilt is a crucial aspect of balancing work and family life. Jyoti emphasizes that mothers should recognize their contributions and the positive impact of their work on their families. “You have to decide what is suitable for you,” she advises. Moms should not hesitate to seek help and support, whether from partners, family, or professional caregivers.
Hiring help, whether it’s a nanny, housekeeper, or meal prep service, can significantly alleviate stress. This support allows moms to focus on their businesses without compromising the quality of time spent with their children. Jyoti encourages mothers to remember that taking care of themselves and pursuing their passions ultimately benefits the whole family.
What Are the Biggest Challenges to Start a Business and How to Overcome Them?
Starting a business comes with its fair share of challenges. Financial constraints, market competition, and overwhelming responsibilities can create significant obstacles. Jyoti highlights the importance of maintaining financial liquidity and suggests exploring loans or government schemes designed to assist new entrepreneurs.
She also emphasizes the need for effective marketing strategies. With the market flooded with options, it’s crucial to create awareness about your product. Jyoti shares her experience of conducting workshops and community events to educate potential customers about the benefits of her products. “Awareness is the best kind of marketing,” she asserts, advocating for proactive engagement with the target audience.
What Is the Best Way to Market Your Product/Service?
For moms looking to market their products, leveraging social media and word-of-mouth marketing can be incredibly effective. Jyoti found success through community workshops and educational content that showcased her expertise in child nutrition. By building a strong online presence and engaging with her audience, she was able to create a loyal customer base.
Collaborating with other moms and influencers can also help amplify your reach. Sharing testimonials and success stories creates credibility and encourages others to try your products or services. Ultimately, building relationships within the community can lead to organic growth and increased brand awareness.
How to Manage Work and Kids at the Same Time?
Balancing work and family life is often one of the biggest challenges for mompreneurs. Jyoti believes that establishing a routine is essential. “Dedicate particular fixed time,” she advises. Setting boundaries around work hours allows moms to maintain focus and productivity while also ensuring quality time with their children.
Creating a structured environment helps children understand the importance of work and play. Jyoti suggests involving kids in the process, allowing them to see the value of hard work and dedication. By being present and engaged during family time, moms can foster a healthy family dynamic while still pursuing their professional goals.
Biggest Mistake Every Mom Should Not Make When Starting a Business
One of the most significant mistakes moms make is hiding their feelings and assuming their partners won’t help. Jyoti emphasizes the importance of open communication. “Don’t hide your feelings; express it right away,” she urges. By sharing responsibilities and expressing needs, moms can create a supportive environment for their ventures.
Assumptions can lead to unnecessary stress and resentment. Instead of trying to manage everything alone, moms should engage their partners in discussions about shared responsibilities. This collaborative approach not only strengthens relationships but also creates a more balanced home environment.
Top Resources for Mompreneurs
For moms aspiring to start a business, Jyoti recommends several valuable resources. Keeping a gratitude journal can help maintain a positive mindset, while reading self-help books can provide inspiration and practical guidance. She also suggests exploring spiritual texts, such as the Bhagavad Gita, which offers insights into resilience and the impermanence of challenges.
“Nothing is permanent,” she reflects, emphasizing the importance of embracing change and growth. Additionally, creating a vision board can serve as a motivational tool, helping moms visualize their goals and aspirations. By surrounding themselves with positivity and support, mompreneurs can navigate the ups and downs of entrepreneurship with confidence.
In conclusion, Jyoti Srivastava's story is a testament to the power of determination and passion. As a mom, starting a business can be daunting, but with the right mindset and strategies, it is entirely achievable. By embracing their unique experiences and perspectives, moms can pave the way for a fulfilling and impactful entrepreneurial journey.
For more insights and inspiration, don’t forget to listen to the full podcast episode: